Lingerie retailer iinnerme.com has created an online lingerie store. We, have come up with this unique campaign, ‘Tell us your Lingerie story'.What are your #brasteps? Send us your story to find your perfect shape and get a discount coupon on iinnerme.com!.

Not any story, but one specific to the bra you purchased or wish to purchase. This idea will help customers greatly, while shopping for lingerie. It is an innovative and creative way for women to know more about purchasing bras and be able to find that ‘perfect’ size and fit at lower prices as compared to those available at other stores.

Buying a bra is one of the most personal purchases a woman can ever make. How could that be made perfect?

The purchasing process for bras, has traditionally been a tedious one, with many stores having just one or two sizes available, at any point of time. This can make shopping frustrating and time consuming. However, thanks to technology , finding the perfect fit has been made more affordable and convenient, than ever before.

What are your #brasteps? Send us your story to find your perfect shape and get a discount!

Please share your #brastepstory, and you'll get a voucher code to use at our online store. We're listening and are determined to make finding the right size easier and your shopping experience way better!